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Link popularity of a website, simply put is the number
of external links pointing to the website. These links
are from pages not residing on the parent domain.
Search engines use the number of quality incoming links
as a measure of that websites importance. Thus the more
the number of quality incoming links the more is the
chance of domain they point to ranking higher.
However, more recently search engines have been able
to come up with sophisticated formulas that go beyond
numbers. Most search engines today use the following
criteria to decide the link popularity of a site :
The number of incoming links or the number of other
sites pointing to your site.
The relevancy of these links. Search engines like
Google have started checking the relevancy of incoming
links. It is imperative for the incoming links to
be related to your site in some way inorder to leverage
the advantage of these links.
The link text used for the link - the use of keywords
in the description of a links is beneficial.
Link Popularity can be carried out using automated
software. However this may result in random and non-relevant
sites being contacted for reciprocal links. An automated
e-mail sent, does not have the same percentage of
response as a customized email. Furthermore using
software for link popularity does not allow the webmaster
to know the quality of the site he is contacting and
the page rank of that website.
We believe in human powered link exchange campaigns.
This means that initially potential link partners
are identified by research done through search engines
by our expert link manager. This ensures that the
quality of the links is satisfactory with regards
to relevance, search engine presence and other vital
factors. The second stage is contacting the webmaster
to request the link exchange. The next stage involves
checking and indexing the reciprocal links and sending
an acknowledgement to the people who agree to reciprocate
links.
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