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1. Understanding the
client
This "SHOULD" be the first stage of any good
search engine optimization campaign. In this stage we
understand the client, their website and their business.
2. Keyword Research
This stage of search engine optimization deals with
researching and identifying the most relevant and popular
keywords and phrases for use in promoting you website.
As can bee seen this is the most important components
of a successful optimization. SEO India has a extremely
indepth keyword research process that allows us to identify
the keywords and phrases most relevant to he website
in question.
3. Optimization
The title, description tags, images, visible text of
the site hold a lot of significance in the eyes of search
engines. This is the step where these components of
your site are optimized according to the latest search
engine trends. Besides this SEO India suggests measures
to make the pages more search engine friendly.
4. Directory and Search
Engine Submissions
Listing your website in major internet search engine
directories such as Yahoo, Dmoz etc. increases the popularity
of the site and also significantly increases the probability
that the site will rank well with search engines. Website
description and relevant category placement are crucial
in this step.
Along with directory listings websites are manually
submitted with utmost frequency to each individual search
engines. Manual submissions ensure that the submission
process is executed properly.
5. Link Popularity Campaign
The Link popularity campaign includes researching websites
which relate to but do not directly compete with the
client’s website and then exchange links with
them. This is a very important step as more and more
search engines are using link popularity as one of the
factors to determine the rank of a website.
SEO India also offers Link Building as an individual
service. To Read more about our Link Building services
click here.
6. Maintenance & Periodic
Reporting
Search engine optimization is a process. This step involves
ranking observations, traffic trend observation and
tweaking of the website regularly so as to maintain
the achieved rankings and further enhance them.
Weekly ranking reports are prepared to show the website’s
position in all major search engines for each keyword
and phrase that has been identified and targeted.. With
the help of these reports the progress made can be monitored
efficiently.
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